When I made the decision to work with a business coach i expected motivational strategies to deal with marketing, financing and HR – i don’t know what i expected. What i didn’t expect was that it would take me on a journey of intense personal reflection, soul searching and require that i work through things I have happily buried deep and kept from everyone around me including me. The idea of vulnerability being a prerequiste for good business was pretty foreign to me and probably to you too. But what i’ve come to understand and been guided through is the idea that without vulnerability and the prerequiste trust that it assumes, we cannot be Authentic. And without authenticity we are not special – we are not seen. We are just grey shapes in a grey crowd.
Heady stuff admittedly and actually bloody inconvenient when what i’m trying to do is drive sales and hurry up about it. I’m joking of course (sort of) but it did lead me on a little expedition to find out more about vulnerabiity and what is written about it as well as trying to apply it to my life in every sphere. i discovered a fantastic book (well in my case audio book since i rarely have time to read ) by Brene Brown called “The Power of Vulnerablity”. She’s such a great speaker. She’s an academic, a researcher and someone for whom vulnerability is not a naturally occuring state. its funny how the world works – once you are interested in something it appears everywhere. Suddenly Tony Robbins is shouting about it, its in other books i read, articles, I fully expect to see it on a billboard tomorrrow morning.
Without authenticity we cannot take our business to the level of art like Seth Godin speaks of it. He says, and I agree (hope i’m not f*@£king it up Seth )- but what i understand is that in order to survive in the current climate we have to be artists – and what we do we need to see as our craft – that thing that we are passionate about – something that we are always striving to master and hone. But more than that there has to be a genuine connection and communication with our clients, our audience, our customers that can only be provided when authenticity comes in to play. That elevates what we do to an art rather than a job. As exhausting as it sounds I believe it will be a very exciting and passion filled adventure and i am excited to be on this ride. But before i jump into the frey I’m going to take some great advice from the uber successful Arianna Huffington and I’m going to have a nap.